We are Default. Founded in 2020 by Keir Whitaker & Kieran Masterton we create products and services for professionals working at the forefront of the Shopify ecommerce ecosystem.

A Default (Ad)Venture

Having met over the single shared plug socket in their local Starbucks Keir and Kieran have collaborated on multiple projects over the last decade including their never award winning podcast The Back to Front Show.

Somehow, in 2017, they ended up working at the same company. That company was Shopify and having both moved on from the mothership in 2019 they decided to start a new venture based on their love of the Shopify platform. That company is Default Ventures Ltd.

Whilst many of their original plans were thrown up into the air due to the world challenging events of 2020 Keir and Kieran are now dedicated to building apps for the Shopify ecommerce platform starting with their order notification platform "Smart Order Notifications for Shopify".

Smart Order Notifications

Smart Order Notifications is built for Shopify merchants who require control over their order notifications.

Our app helps reduce the overhead of manually filtering and passing orders to suppliers, vendors, staff, and customers with our easy to use rule creator, all from within the familiar Shopify admin.

Let your store benefit from advanced filtering, customisable email templates, batch notification sending, and order creation on other Shopify stores.

Link to Smart Notifications on the Shopify App Store

Keir Whitaker

Keir has been working in the technology, web, and SaaS sector for 20 years. He was one of the first 100 employees at Shopify and worked on the Partnerships Marketing team for 6.5 years before launching his own consultancy business in 2019.

As well as his work on Default Keir works exclusively with Shopify focused app companies, service agencies, and technology partners and offers services including coaching, marketing support and event strategy. In 2019 he also launched De:brief with his long time collaborator Cat Hunter.

Kieran Masterton

Kieran has been working in the web industry, as a developer, consultant, and technical product owner, for over 20 years. He joined Shopify in early 2017 as one of the first remote Plus employees in Europe and quickly gained a reputation internally as a go-to resource for technical solutions.

Today, in addition to his role as co‐founder of Default, Kieran works as an independent Shopify Technical Architect helping Shopify agencies and app developers translate complex business requirements into clear technical solutions.